This trailer also included cameos from know-it-all Mimir, as well as some really gorgeous artwork. Meanwhile, an earlier live-action trailer for God of War Ragnarök saw actress Felicia Day narrating the story of Kratos and Atreus so far. To launch the latest installment we wanted to take an innovative approach that combined both traditional and non-traditional routes I challenged our team to come up with new strategies to take this title to the market." So, I guess that explains that.
Speaking to EW, Lempel described Ragnarök's marketing thus: "The title is a beloved franchise that is representative of the PlayStation brand and has continued to excite millions of fans over the years. Marketing around God of War Ragnarök, including this trailer, is a "company-wide effort" - that's according to Sony's head of marketing Eric Lempel. Watch on YouTube Apparently, all parents can relate.
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